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"I think
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like a
Targaryen
Golden
Retriever. "

July 10, 2012
MAYONNAISE CZAR(INA)
Elizabeth Valleau
Daron Harris - correspondent
comments! Read them here

The interview

Elizabeth Valleau is the co-founder of Empire Mayonnaise Company, a boutique mayo company located in Brooklyn, New York. Elizabeth and co-founder, Chef Sam Mason, offer truly unique mayonnaises with exotic flavors, even including Bacon! In order to offer the most unique and best tasting mayos, Empire Mayonnaise Co. sources organic and natural ingredients from all over the world.
DS: How did you hear about Dailysingle? What are you expecting from being on the front page?
Elizabeth Valleau: From ‘The Internet’ and I’m expecting extremely intrusive, overwhelming fame. ;)
DS: What are the most memorable years of your life and what happened to make them so memorable?
Elizabeth Valleau: All of my years are memorable, thanks to my five towering Viking brothers. Certainly the last year of building a small mayonnaise business has been memorable though, as I no longer sleep.

I sing on subway platforms and look crazy doing it, doubtless. This is New York.

DS: How would you best describe yourself?
Elizabeth Valleau: Tall, Blonde and Tired.
DS: What are the must-haves in your daily wardrobe?
Elizabeth Valleau: Outsized gold animal rings, deep conditioner for my kaleidoscope hair and D.S. Durga – Burning Barbershop perfume.
Elizabeth Valleau : A few of the flavors of Empire Mayo Co.
A few of the flavors of Empire Mayo Co.
DS: Who do people tell you you look like?
Elizabeth Valleau: I get compared to a lot of old Hollywood actresses, but I think I look like a Targaryen Golden Retriever.
DS: How did you end-up being a Mayonnaise Czar(ina) ?
Elizabeth Valleau: It was a good idea – so I did it. ;) Meeting a pure genius like Sam Mason made it ‘Go’ though. He’s the soul of Empire Mayonnaise.
DS: Can you tell us more about your job?
Elizabeth Valleau: By day, I make award-winning advertising for big brands, while juggling sales, design and interviews for Empire Mayo, and frequent editorial writing for Esquire. I’m often at the shop in the evening, and there all weekend serving customers. It’s a lot.

The Question


“What flavor of mayonnaise would YOU like best?”

Participate and answer Elizabeth Valleau's question on The Wall below.

DS: Let's talk more about you and your tastes. Any hobbies? What do you like to do in your free time? Any thing you like and recommend?
Elizabeth Valleau: In my scant free time I like to sleep and go to physical therapy. I highly recommend it. I also try to be disciplined about playing music and singing. I sing on subway platforms and look crazy doing it, doubtless. This is New York.
Elizabeth Valleau :
"A good egg (emu)"
DS: What is a typical week for Elizabeth Valleau?
Elizabeth Valleau: Late Nights, Hyperactivity, Sore Quads, Greasy Hands, Triumph.
DS: Some quick questions: What is the first thing you do in the morning?
Elizabeth Valleau: Try to punish my body right away, hoping to pay for my upcoming sins.
DS: What is your favorite restaurant in New York City?
Elizabeth Valleau: Marea - The Baby Octopus/Bone Marrow Fusilli is like a David Lynch movie – alarmingly decadent. Maybe not appropriate to enjoy in public.
DS: What is your favorite song today? Of all time?
Elizabeth Valleau: “Unknown” by Sachienne. The second question is unanswerable so I’m going to go with “If you want Blood (You Got It)” by ACDC.
DS: What is your favorite "drug"?
Elizabeth Valleau: Drum & Bass / Dubstep and bike riding. Sometimes together.

The photo shoot

Elizabeth Valleau : The Czar(ina) of Mayo, Elizabeth Valleau
Elizabeth Valleau : A few of the flavors of Empire Mayo Co.
Elizabeth Valleau : "A good egg (emu)"
Elizabeth Valleau : Fists full o' Mayo. Nails full o' Easter.
DS: What is in store for you? Any key projects for the next months? Anything you want to share? Can our readers help you with anything?
Elizabeth Valleau: Please come visit our kitchen/shop! 564 Vanderbilt Avenue in Brooklyn. We are there making mayonnaise and packing orders and would love to meet you. You can order online as well. http://www.empiremayo.com. We have flavors coming out all the time, and want to know what kinds of delicious things you make with them.
DS: Anything you want to add to close this interview?
Elizabeth Valleau: Forget the word artisanal – it’s ruined. Don’t be cynical – support your local small businesses. It’s what makes the world go ‘round.
DS: Thank you Elizabeth Valleau
Elizabeth Valleau: No thank YOU, The Internet. ;)

The wall

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